With the increased awareness of sustainability, health and the desire to become educated on where food comes from, agrotourism has become a healthier, safer, and more sustainable growing travel trend globally.

Sarawak Agrotourism Conference and Expo (SAtCE) is created aiming to showcase and promote Sarawak agrotourism and to help promote local tourism industry components in the international arena, in bringing forward the best of products and destinations that can be enjoyed and promoted, locally and abroad.

SAtCE will bring local and foreign participants and expertise to collaborate and work together in building up the agrotourism sector in Sarawak and Malaysia. SAtCE also intends to enhance awareness about agrotourism sectors to the forefront in sustaining and developing toward healthy and prudent growth for the sector. The event will be the catalyst and the driver of international awareness for Sarawak agrotourism sector.